Modelling of SWOT Analysis Using Fuzzy Integrals
Table 1:
Characteristics | Importance | Weight | ||
Strength | Location S1 | 0.6 | 0.9 | -0.693 |
Customer service S2 | 0.4 | 0.9 | ||
Promotion S3 | 0.4 | 1 | ||
Weakness | Too many people W4 | 0.2 | 0.2 | -0.46 |
Reserved money W2 | 0.5 | 0.7 | ||
Not a tourist center W3 | 0.5 | 0.8 | ||
Opportunity | Restaurant O1 | 0.6 | 0.4 | -0.97 |
No direct VAT O2 | 0.2 | 0.7 | ||
Hotels and hostels O3 | 0.7 | 0.9 | ||
Threat | Changing to euro T1 | 0.8 | 0.3 | -0.92 |
ATM T2 | 0.5 | 0.4 | ||
Two more places T3 | 0.5 | 0.5 |