Innovation in the Context of World Sports Development
Table 2: Table 2.
| Host City and Year | Total $ (million) USA $ (million/ channel) USA % Total Europe $ (million) Europe % Total | ||||
| Rome 1960 | 1.2 | -/CBS | --- | 0.7 | 58.3% |
| Tokyo 1964 | 1.6 | -/ABC | --- | --- | --- |
| Mexico City 1968 | 9.8 | -/ABC | --- | 1 | 10.2% |
| Munich 1972 | 17.8 | -/ABC | --- | 2 | 11.2% |
| Montreal 1976 | 34.9 | 25/ABC | 71.6% | 6.6 | 19% |
| Moscow 1980 | 101 | 85 /NBC | 84.1% | 7,1 | 7% |
| Los Angeles 1984 | 286.9 | 225.6/ABC | 78.6% | 22 | 7.6% |
| Seoul 1988 | 402 | 300/NBC | 74.6% | 30.2 | 7.5% |
| Barcelona 1992 | 631.1 | 401/NBC | 63.5 % | 94.5 | 14.9% |
| Atlanta 1996 | 898.3 | 456/NBC | 50.7 % | 247.5 | 27.55% |
| Sydney 2000 | 1,331.6 | 705/NBC | 53% | 350 | 26.2% |
| Athens 2004 | 1,494 | 793/NBC | 53% | 394 | 26.3% |
| Beijing 2008 | 1,739 | 894/NBC | 51.4% | 443 | 25.5 % |
| Vancouver 2010 | 1,279.5 | 820/NBC | 64.11% | --- | ---- |
| London 2012 | 2,569 | 1180/NBC | 45.93% | ---- | ---- |
| Sochi 2014 | 1,260 | 775/NBC | 61.5% | ----- | ----- |