CREATING COMPETITIVE ADVANTAGES IN THE CONDITIONS OF DIGITAL TRANSFORMATION: MECHANISMS AND STRATEGIES
Abstract
This research aims to explore the mechanisms and strategies employed by industrial enterprises to create competitive advantages in the context of digital transformation. The study delves into the impact of globalization, evolving consumer dependencies, extended product life cycles, and changing logistics on the competitive development of modern industrial enterprises. The focal point is the response of management to these challenges through diverse change programs, ranging from energy efficiency and environmental safety initiatives to the comprehensive integration of digital transformation within the Industry 4.0 framework. The research methodology involves a comprehensive analysis of the strategic management practices adopted by industrial enterprises in the face of global economic trends and digital transformation. Both qualitative and quantitative research methods are employed to gather data, encompassing in-depth interviews, case studies, and statistical analysis of key performance indicators related to the implementation of digital technologies. One notable outcome of the research is the identification of the pivotal role played by the Industrial Revolution 4.0 in reshaping fundamental parameters such as cost structures, delivery speed, and scrap rates, even within traditional industries like steel and manufacturing. The study underscores the rapid and widespread integration of "smart devices" in various sectors of mechanical engineering, from unmanned vehicles to sophisticated equipment. In conclusion, the research sheds light on the dynamic landscape of industrial enterprises, emphasizing the need for strategic adaptation to external influences and the proactive embrace of digital transformation for sustaining and enhancing competitive advantages in the contemporary business environment.
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European Publisher
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1-1
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sustainable development, ecology, economy, technologies, green technologies
Cite this article as:
Dzulaeva, I., Volgin, V., & Kurazova, D. (2024). CREATING COMPETITIVE ADVANTAGES IN THE CONDITIONS OF DIGITAL TRANSFORMATION: MECHANISMS AND STRATEGIES. In M. R. Nakhaev, A. S. Salamova, A. Wojdilo, V. Ricardo, & V. Micale (Eds.), Proofreading - Upcoming Volume: Modern Trends in Governance and Sustainable Development of Socio-economic Systems: From Regional Development to Global Economic Growth, vol -. European Proceedings of Multidisciplinary Sciences (pp. 0-0). European Publisher. https://doi.org/10.15405/epms.2024.09.63