DIGITAL ENVIRONMENTAL ACTIVISM: THE ESSENCE, SIGNIFICANCE AND TECHNOLOGY
Abstract
This research aims to explore the landscape of digital environmental activism, focusing on its essence, significance, and the technology employed in contemporary environmental movements. The study employs a mixed-methods approach, combining qualitative analysis of online content, social media trends, and digital platforms with quantitative analysis of engagement metrics and surveys. The research reveals that digital environmental activism has become a powerful force in shaping public awareness and mobilizing collective action. Through content analysis of online platforms and social media, the study identifies key themes, narratives, and strategies employed by digital environmental activists. The research also employs quantitative methods to analyze the reach, engagement, and influence of digital campaigns, shedding light on the effectiveness of various online approaches. One standout result is the significant role of social media platforms in fostering environmental awareness and activism. The study demonstrates that the use of visual content, storytelling, and interactive features on platforms such as Instagram, Twitter, and TikTok amplifies the impact of environmental messages. In conclusion, the findings emphasize the transformative potential of digital environmental activism in shaping attitudes, influencing policy, and fostering a global community dedicated to environmental stewardship. The integration of diverse digital tools and platforms has proven instrumental in amplifying the voices of environmental advocates and mobilizing a broader audience.
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European Publisher
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1-1
Subjects
sustainable development, ecology, economy, technologies, green technologies
Cite this article as:
Musostova, D., Dzobelova, V., & Tadtaeva, V. (2024). DIGITAL ENVIRONMENTAL ACTIVISM: THE ESSENCE, SIGNIFICANCE AND TECHNOLOGY. In M. R. Nakhaev, A. S. Salamova, A. Wojdilo, V. Ricardo, & V. Micale (Eds.), Proofreading - Upcoming Volume: Modern Trends in Governance and Sustainable Development of Socio-economic Systems: From Regional Development to Global Economic Growth, vol -. European Proceedings of Multidisciplinary Sciences (pp. 0-0). European Publisher. https://doi.org/10.15405/epms.2024.09.53