Consumers’ Perception Of Agricultural Market Products In Selangor: A Preliminary Study
Table 1: Properties of the Measurement Items
Construct | Cronbach’s alpha | No of items | N |
Repurchase intention | 0.763 | 5 | 30 |
Purchase value | 0.856 | 5 | 30 |
Trustworthiness | 0.783 | 4 | 30 |
Quality perception | 0.944 | 5 | 30 |
Price perception | 0.863 | 5 | 30 |
Customer satisfaction | 0.971 | 5 | 30 |
Consumer loyalty | 0.881 | 5 | 30 |