Service Quality and Customer Loyalty Among Foreign Users of Malaysian Telecommunication Services
Table 4: Hypotheses testing – bootstrapping
Hypotheses | Beta, β | Standard Deviation | TValue | PValues | Decision | R2 | Q2 |
Accessibility ->Customer Loyalty | 0.331 | 0.05 | 6.661 | 0 | Accepted | 0.560 | 0.500 |
Reliability -> Customer Loyalty | 0.289 | 0.054 | 5.324 | 0 | Accepted | ||
Communication -> Customer Loyalty | 0.243 | 0.062 | 3.900 | 0 | Accepted | ||
Security ->Customer Loyalty | -0.012 | 0.038 | 0.309 | 0.758 | Rejected |