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Covid-19 Impacts on Western and Eastern Countries' Brand Equity

Table 4: COVID-19 impact on the top 100 Western and Eastern brands

Measure Western Countries(N=53) Eastern Countries (N=30) t-value df p-value
2019-2020 Mean 1.51 1.70 -.853 49.166 .398
SD .823 1.055
2019-2021 Mean 1.81 1.93 -.575 81 .567
SD .900 .980
2020-2021 Mean 1.23 1.47 -1.526 51.841 .133
SD .609 .730
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