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Impact of Social Media Usage on Organisation Performance: Lesson From Covid-19 Pandemic

Table 3: Hypotheses testing results

Hypotheses Path Coefficient SD T-Value p-value Decision VIF R2
H1: Social Media for Marketing ->Organizational Performance 0.094 0.069 1.766* 0.000 Accepted 1.628 0.418
H2: Social Media for Customer Relation -> Organizational Performance 0.234 0.111 2.106** 0.000 Accepted 2.076
H3: Social Media for Information ->Organizational Performance 0.425 0.094 4.494** 0.000 Accepted 1.518
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