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Influence Of Non-Commercial Recommendations On Store-Choice Criteria: An Empirical Study

Table 2:

Attribute Friends or family Other customers Third parties
Store is nearby | Spearman’s RhoSig. (1-tailed)N ,094*,014554 ,072,069427 ,031,316239
I can get what I want quickly | Spearman’s RhoSig. (1-tailed)N ,142**,000554 ,119**,007429 ,037,286240
I know for sure that the store sells those products | Spearman’s RhoSig. (1-tailed)N ,090*,028455 ,090*,040376 ,102,061232
Store has low prices | Spearman’s RhoSig. (1-tailed)N ,142**,000553 ,130**,003429 ,066,154241
Store has a large enough stock of the product I want | Spearman’s RhoSig. (1-tailed)N ,115**,010410 ,114*,019330 ,177**,004223
Store also offers after sales service | Spearman’s RhoSig. (1-tailed)N ,222**,000511 ,143**,002394 ,069,148233
I can choose between different models of one product | Spearman’s RhoSig. (1-tailed)N ,265**,000508 ,210**,000427 ,256**,000239
Store is cozy and elegantly designed | Spearman’s RhoSig. (1-tailed)N ,205**,000555 ,299**,000430 ,278**,000240
Store carries the latest products | Spearman’s RhoSig. (1-tailed)N ,229**,000554 ,247**,000429 ,220**,000239
Store carries products of good quality | Spearman’s RhoSig. (1-tailed)N ,209**,000555 ,156**,001430 ,083,101241
Store has good offers and discounts | Spearman’s RhoSig. (1-tailed)N ,062,084502 ,039,221382 ,033,306239
Staff is nice and competent | Spearman’s RhoSig. (1-tailed)N ,168**,000550 ,181**,000425 ,085,095239
Checkout is fast | Spearman’s RhoSig. (1-tailed)N ,032,239506 ,029,284382 -,028,332240
I sympathize with the store | Spearman’s RhoSig. (1-tailed)N ,117**,005477 ,202**,000394 ,196**,001239
I have confidence on the store | Spearman’s RhoSig. (1-tailed)N ,232**,000473 ,157**,002351 ,005,472161
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