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Original Article

Brand Management Of Territories: Socio-Cultural Factors Of Designing A City Brand

N. G. Fedotova*

Keywords: Brand management of territories, city brand, city image, urban brand design, urban identity

Article no: 86

Pages 705-713

Doi: 10.15405/epsbs.2019.12.05.86

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Brand Management Of Territories: Socio-Cultural Factors Of Designing A City Brand

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