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Displaying 10 articles of 84 total result(s).

Original Article

Ideological And Cultural Codes In Dove Brand Advertising: A Semiotic Analysis

Marina Terskikh
,
Olga Zaytseva

Keywords: Cultural codes, gender stereotypes, ideological codes, provocative advertising, semiotic analysis, semiotics of advertising

Article no: 109

Pages 901-909

Doi: 10.15405/epsbs.2021.12.109

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Original Article

Generation Z Value Preferences And Their Sociocultural Determinants

Mikhail Sergeyevich Yanitskiy
,
Andrey Victorovich Seryy
,
Olga Arturovna Braun

Keywords: Values, value ideas, value types, collective consciousness, youth, generation “Z”

Article no: 161

Pages 1211-1218

Doi: 10.15405/epsbs.2020.10.05.161

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Original Article

Engineering Personnel Well-Being When Adjusting To A New Technological Structure: Age Aspect

Leonova Irina Sergeevna
,
Zakharova Ludmila Nikolayevna

Keywords: Innovation, chronological age, age stereotypes, organizational culture, socio-psychological age, subjective well-being

Article no: 514

Pages 3873-3881

Doi: 10.15405/epsbs.2020.10.05.514

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Original Article

Subjective Psychological Well-Being Of Adolescents With Different Family Status

Julia Yurievna Danilova
,
Lyudmila Vladimirovna Rykman
,
Marina Viktorovna Danilova

Keywords: Adolescents, subjective well-being, developmental situation, living conditions, types of activity

Article no: 209

Pages 1584-1590

Doi: 10.15405/epsbs.2020.10.05.209

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Original Article

The American Movies As A Discourse And A Sourсe Of Russian Stereotypes

Olesya Gennadievna Orlova
ORCiD

Keywords: American feature film, cinema discourse, discourse analysis, Russian people stereotypes, Russia stereotypes, stereotype

Article no: 17

Pages 123-136

Doi: 10.15405/epsbs.2021.12.17

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Original Article

Industry Concentration Modeling Of Small And Medium-Sized Enterprises In Russian Regions

I. N. Nikitina*
,
I. S. Pinkovetskaia
,
T. V. Gromova

Keywords: Small and medium-sized enterprises, individual entrepreneurs, concentration index, types of economic activity, regions

Article no: 51

Pages 353-359

Doi: 10.15405/epsbs.2020.03.51

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Original Article

The Technology Of Development Of Intercultural Competence At Russian And Foreign Universities

Rimma A. Safina
,
Oksana A. Amurskaya

Keywords: Components of intercultural competence, interactive education, criteria for the choice of exercises, types of control

Article no: 83

Pages 727-735

Doi: 10.15405/epsbs.2017.08.02.83

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