Adoption Of Green Marketing Strategy: A Conceptual View Based On Stakeholder Theory
Keywords: Green marketing strategy, stakeholder pressures, stakeholder theory, sustainability performance.
Article no: 22
Pages 241-249
Keywords: Green marketing strategy, stakeholder pressures, stakeholder theory, sustainability performance.
Article no: 22
Pages 241-249
Keywords: Communications technologies, coping behavior, coping strategy, problem oriented coping, emotion-focused coping
Article no: 3
Pages 17-25
Keywords: Functional approach, welcome speech, strategy of cooperation.
Article no: 31
Pages 213-218
Keywords: Strategy, management, human capital; innovative development; knowledge economy, forecast
Article no: 259
Pages 2239-2248
Keywords: Communicative strategy, hedging, professional communication, persuasion, politeness, tag question
Article no: 19
Pages 164-171
Keywords: Correlation-regression analysis, educational services market, market size, university marketing strategy
Article no: 179
Pages 1408-1418
Keywords: Innovation economic model, innovation policy, innovation development, transformation of the economy, innovation development strategy, variations of innovation development
Article no: 89
Pages 723-731
Keywords: Higher education, strategy, institutional brand
Article no: 3
Pages 20-29
Keywords: Communicative impact, communication strategy, small and medium business, state regulation, agricultural and industrial production
Article no: 34
Pages 291-301
Keywords: Media convergence, museum, cultural and creative industry, marketing strategy
Article no: 20
Pages 244-256