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Displaying 10 articles of 30 total result(s).

Original Article

National Stereotypes In The Discourse Of Effective Advertising

Irina Victorovna Erofeeva
,
Svetlana Evgenievna Kaplina

Keywords: Effective commercial advertising, linguistic personality, linguistic picture of the world, national stereotypes, national identity, representation

Article no: 72

Pages 584-593

Doi: 10.15405/epsbs.2021.12.72

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Original Article

Features Of Perception Of Inter-Generational Relationships

Anastasiya Miklyaeva
,
Vlada Pyschyk
,
Nadegda Sivrikova*
,
Margarita Postnikova

Keywords: Inter-generational relationships, post-war generation, transitional, stereotypes.

Article no: 395

Pages 2935-2943

Doi: 10.15405/epsbs.2019.12.04.395

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Original Article

Womens Weight Lifting As Sport Discriminated Against On Grounds Of Gender

Olga N. Stepanova
,
Daria P. Stepanova
,
Alexandra A. Pirogova
,
Vladimir Yu. Karpov

Keywords: Womens weightlifting, gender-related stereotypes, gender-related discrimination, teenagers of 17 to 19

Article no: 155

Pages 1325-1332

Doi: 10.15405/epsbs.2018.02.155

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Original Article

Issues Of Learning The Basics Of Intercultural Communication In High School

Anatoly Mantusov
,
Zamira Dorzhinova*

Keywords: Stereotypes, intercultural communication, cultural phenomenon, student mobility, student exchange program.

Article no: 100

Pages 745-752

Doi: 10.15405/epsbs.2019.12.04.100

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Original Article

Effect Of Negative Gerontostereotypes Of Representatives Of Older Age Groups

Lola V. Kolpina
,
Irina V. Boyarinova
,
Marina N. Reutova
,
Evgeny V. Reutov

Keywords: Internalization, negative gerontostereotypes, self-restrictive practices, self-ageism, the older generation

Article no: 19

Pages 148-154

Doi: 10.15405/epsbs.2021.02.02.19

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Original Article

Ogranizational Culture And Socio-Psychological Age of Medical Female Personnel: Management Opportunities

Liudmila Nikolaevna Zakharova
,
Irina Sergeevna Leonova
,
Andrey Igorevich Makhalin

Keywords: Innovation, female personnel, gender stereotypes, chronological age, socio-psychological age, management

Article no: 24

Pages 189-195

Doi: 10.15405/epsbs.2020.10.04.24

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Original Article

Stereotype Component In The Structure Of Ethnocultural Archetype (On Internet-Blogs)

T.Yu. Tameryan
,
M.R. Zheltukhina
,
I.G. Sidorova
,
E.V. Shishkina

Keywords: Auto-stereotype, hetero-stereotypes, ethno cultural archetype, linguistic consciousness, internet-discourse, internet-blog

Article no: 200

Pages 1716-1722

Doi: 10.15405/epsbs.2019.03.02.200

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Original Article

Stereotypes Of Maintaining Stability: A Simplification Of Reality

Natalia Grishina*
,
Marina Avanesyan
,
Inna Murtazina

Keywords: Commitment to stereotypes, ordinary consciousness, personal change, readiness to change, cognitive attitudes toward change.

Article no: 27

Pages 209-216

Doi: 10.15405/epsbs.2019.07.27

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