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Displaying 6 articles of 46 total result(s).

Original Article

Ideological And Cultural Codes In Dove Brand Advertising: A Semiotic Analysis

Marina Terskikh
,
Olga Zaytseva

Keywords: Cultural codes, gender stereotypes, ideological codes, provocative advertising, semiotic analysis, semiotics of advertising

Article no: 109

Pages 901-909

Doi: 10.15405/epsbs.2021.12.109

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Original Article

Engineering Personnel Well-Being When Adjusting To A New Technological Structure: Age Aspect

Leonova Irina Sergeevna
,
Zakharova Ludmila Nikolayevna

Keywords: Innovation, chronological age, age stereotypes, organizational culture, socio-psychological age, subjective well-being

Article no: 514

Pages 3873-3881

Doi: 10.15405/epsbs.2020.10.05.514

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Original Article

The American Movies As A Discourse And A Sourсe Of Russian Stereotypes

Olesya Gennadievna Orlova
ORCiD

Keywords: American feature film, cinema discourse, discourse analysis, Russian people stereotypes, Russia stereotypes, stereotype

Article no: 17

Pages 123-136

Doi: 10.15405/epsbs.2021.12.17

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