European Proceedings Logo
Displaying 7 articles of 7 total result(s).
Original Article

Analyzing the Effectiveness of Social Media Marketing Original Research Article

Haslinda Musa
,
Fadhlur Rahim Azmi
,
Namirah Ab Rahim
,
Abdul Samad Shibghatullah
,
Norfaridatul Akmaliah Othman

Keywords: Customer engagement; brand reputation ℑ customer brand attitudes; Effectiveness of Social Media Marketing; SMEs performances

Article no: 2

Pages 4-10

Doi: 10.15405/epsbs.2016.08.2

>View as HTML >Abstract >Download PDF
Original Article

SME Performance: The Effects of Social Media Marketing Adoption and Competitive Intelligence

Muhammad Faizal Samat
,
Mohd Nor Hakimin Yusoff
,
Mohammad Ismail
,
Norazlan Anual
,
Mariam Setapa

Keywords: Competitive intelligence, social media marketing, SME performance

Article no: 71

Pages 652-659

Doi: 10.15405/epsbs.2020.12.05.71

>View as HTML >Abstract >Download PDF
Original Article

Health-Related Opinion Leadership In Social Media: Attractive Health-Focused Contents For Instagram Users

Ebru Tümer Kabadayı
,
Alev Koçak Alan*

Keywords: Health-consciousness, healthy consumption behavior, opinion leaders, content analysis, social media marketing

Article no: 10

Pages 119-130

Doi: 10.15405/epsbs.2019.12.03.10

>View as HTML >Abstract >Download PDF
Original Article

Linking Innovation, Social Media Marketing, And Corporate Social Responsibility To Firm Performance

Jalal Rajeh Hanaysha
,
Suhaidah Hussain
,
Lee Khai Loon
,
Zahari Abu Bakar

Keywords: Corporate social responsibility, firm performance, innovation, social media marketing

Article no: 82

Pages 778-789

Doi: 10.15405/epsbs.2018.07.02.82

>View as HTML >Abstract >Download PDF

We care about your privacy

We use cookies or similar technologies to access personal data, including page visits and your IP address. We use this information about you, your devices and your online interactions with us to provide, analyse and improve our services. This may include personalising content or advertising for you. You can find out more in our privacy policy and cookie policy and manage the choices available to you at any time by going to ‘Privacy settings’ at the bottom of any page.

Manage My Preferences

You have control over your personal data. For more detailed information about your personal data, please see our Privacy Policy and Cookie Policy.

These cookies are essential in order to enable you to move around the site and use its features, such as accessing secure areas of the site. Without these cookies, services you have asked for cannot be provided.

Third-party advertising and social media cookies are used to
(1) deliver advertisements more relevant to you and your interests;
(2) limit the number of times you see an advertisement;
(3) help measure the effectiveness of the advertising campaign; and
(4) understand people’s behavior after they view an advertisement.
They remember that you have visited a site and quite often they will be linked to site functionality provided by the other organization. This may impact the content and messages you see on other websites you visit.