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Displaying 10 articles of 81 total result(s).

Original Article

Narrative Persuasion and Consumer Engagement by Malaysian Social Media Influencers

Muhammad Zulhilmi Mohd Nasaruddin
ORCiD ,
Ameiruel Azwan Ab Aziz
ORCiD ,
Ariff Imran Anuar Yatim
ORCiD

Keywords: Influencer Marketing, Malaysian, Persuasive Strategy, Social Media, Social Media Influencer

Article no: 50

Pages 556-568

Doi: 10.15405/epes.23097.50

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Original Article

Social Media Marketing Of Leading Russian Universities (Case Study Of Rudn University)

A. Glagoleva
,
Y. Zemskaya
,
E. Kuznetsova
,
I. Kachesova

Keywords: Brand, communication, social media, university, advertising and public relations

Article no: 15

Pages 125-135

Doi: 10.15405/epes.20121.15

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Original Article

Influencer Marketing Strategy and Sustainability of Millennial Entrepreneurship

Wan Fadzilah Wan Yusoff
,
Raja Rizal Iskandar Raja Hisham
,
Abu Bakar Sade
,
Sazali Abd Wahab

Keywords: Entrepreneurial sustainability, influencer marketing, millennial entrepreneurship, social media influencer, theory of planned behaviour

Article no: 65

Pages 803-811

Doi: 10.15405/epsbs.2024.05.65

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Original Article

An Analysis Of Social Networks In Terms Of Behavioral Economics

Ismail Uvaysovich Shakhgiraev
,
Fatima Dikalitovna Dakhaeva
,
Kharzan Pashaevna Matasheva

Keywords: Behavioral economics, social media, economic behavior

Article no: 333

Pages 2485-2488

Doi: 10.15405/epsbs.2021.05.333

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Original Article

Analyzing the Effectiveness of Social Media Marketing Original Research Article

Haslinda Musa
,
Fadhlur Rahim Azmi
,
Namirah Ab Rahim
,
Abdul Samad Shibghatullah
,
Norfaridatul Akmaliah Othman

Keywords: Customer engagement; brand reputation ℑ customer brand attitudes; Effectiveness of Social Media Marketing; SMEs performances

Article no: 2

Pages 4-10

Doi: 10.15405/epsbs.2016.08.2

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Original Article

Making Micro Business Visible: Unlocking the Potential Through Social Media

Noorhaizah Ramzah
,
Dayang Haryani Diana Ag Damit
,
Muhammad Faizal Samat
,
Sylvia Nabila Azwa Ambad

Keywords: Advertisement, business performance, micro business, marketing, social media

Article no: 56

Pages 682-694

Doi: 10.15405/epsbs.2024.05.56

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Original Article

Student Stance: Usefulness Of Choosing Social Media As A Medium To Improve Student Intake In Private Universities In Malaysia

Prashalini Naidu
,
Nor Hazlin Nor Asshidin
,
Hana Syafiqah Mohammad Hariri
,
Nurfatin Nadiah Mohd Firdaus
,
Auji Hawa Zarime
,
Ezza Syahira Zulkefli

Keywords: Social media, student intake, student recruitment, private universities, Malaysia

Article no: 33

Pages 311-318

Doi: 10.15405/epsbs.2020.12.05.33

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