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Displaying 10 articles of 81 total result(s).

Original Article

An Analysis Of Social Networks In Terms Of Behavioral Economics

Ismail Uvaysovich Shakhgiraev
,
Fatima Dikalitovna Dakhaeva
,
Kharzan Pashaevna Matasheva

Keywords: Behavioral economics, social media, economic behavior

Article no: 333

Pages 2485-2488

Doi: 10.15405/epsbs.2021.05.333

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Original Article

Public Opinion Formation: The Role Of Independent Media Portal During Crisis

Nurul Hidayah Watimin
,
Hasmah Zanuddin

Keywords: : Public opinion, viral issues, social media monitoring, online crisis management strategies.

Article no: 58

Pages 706-717

Doi: 10.15405/epsbs.2018.05.58

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Original Article

Exploring Facebook Marketing Strategy In Healthcare Retailer: Case Study Of Watson Malaysia

Navitra Mariappan
,
Nor Hasliza Md Saad

Keywords: Facebook, marketing strategies, customer engagement, healthcare retailer, e-commerce, social media.

Article no: 57

Pages 651-661

Doi: 10.15405/epsbs.2020.10.57

>View as HTML >Abstract >Download PDF

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