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Displaying 10 articles of 81 total result(s).

Original Article

Message Strategies To Increase Facebook Engagement

Muhamad Shamsul bin Ibrahim
,
Khairulnissa Abdul Kadir
,
Logeswary Krisnan
,
Manimaran a/l Krishnan Kaundan
,
Mohd Khaidir Abdul Hamid
,
Laila Muhammad

Keywords: Message strategy, posting strategy, posting format, social media, tone of a post, user engagement

Article no: 7

Pages 51-57

Doi: 10.15405/epsbs.2021.06.02.7

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Original Article

Does Social Media Influencer Credibility Affect Attitudes and Engagement Behaviour? - Empirical Evidence

Nor Azri Sharizal Abu Bakar
ORCiD ,
Rosidah Musa
ORCiD ,
Mazzini Muda
ORCiD

Keywords: Automotive marketing, consumer attitude, social media ınfluencer, socia media engagement

Article no: 61

Pages 755-770

Doi: 10.15405/epsbs.2024.05.61

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Original Article

Narrative Persuasion and Consumer Engagement by Malaysian Social Media Influencers

Muhammad Zulhilmi Mohd Nasaruddin
ORCiD ,
Ameiruel Azwan Ab Aziz
ORCiD ,
Ariff Imran Anuar Yatim
ORCiD

Keywords: Influencer Marketing, Malaysian, Persuasive Strategy, Social Media, Social Media Influencer

Article no: 50

Pages 556-568

Doi: 10.15405/epes.23097.50

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Original Article

The Effectiveness Of Social Media In Promoting Self-Care During Covid-19

Abd Rauf Ridzuan
,
Rosilawati Sultan Mohideen
,
Siti Nurshahidah Sah Allam
,
Arif Zulkarnain
,
Amia Luthfia
,
Norena Abdul Karim Zamri
,
Ilya Yasnoriza Ilyas
,
Aini Faezah Ramlan

Keywords: COVID-19, social media, self-care

Article no: 44

Pages 341-348

Doi: 10.15405/epsbs.2021.06.02.44

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Original Article

SME Performance: The Effects of Social Media Marketing Adoption and Competitive Intelligence

Muhammad Faizal Samat
,
Mohd Nor Hakimin Yusoff
,
Mohammad Ismail
,
Norazlan Anual
,
Mariam Setapa

Keywords: Competitive intelligence, social media marketing, SME performance

Article no: 71

Pages 652-659

Doi: 10.15405/epsbs.2020.12.05.71

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Original Article

Online Groups On Development Of Crimea And Sevastopol Issues: Social Media Analytics

A. Dombrovskaya*
,
E. Brodovskaya
,
A. Azarov

Keywords: Development problems, social media analytics, cognitive mapping, social graphs analysis, digital opinion leaders, network group influence

Article no: 133

Pages 921-927

Doi: 10.15405/epsbs.2020.03.133

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Original Article

Managing Crisis And Response Times Analysis: Effectiveness Of Online Monitoring Strategy Analysis

Hasmah Zanuddin
,
Nurul Hidayah Watimin

Keywords: : Public Opinion, Viral Issues, Social Media Monitoring, Online Crisis Management Strategies.

Article no: 15

Pages 157-177

Doi: 10.15405/epsbs.2018.05.15

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