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Displaying 10 articles of 81 total result(s).

Original Article

Role of Social Media and Communication During Covid-19 Pandemic

Nalini Arumugam
ORCiD ,
Ahmad Asnawi Bin Zamri
ORCiD ,
Muhammad Haekal Bin Kamarulzaman
ORCiD ,
Nofel Nofiadri
ORCiD

Keywords: Crosschecking, covid-19, information filtering, social media, misinformation

Article no: 33

Pages 365-376

Doi: 10.15405/epes.23097.33

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Original Article

Antecedents of Internal Crisis Communication: A Conceptual Framework

Adamu Abbas Adamu
,
Bahtiar Mohamad
,
Nik Adzrieman Abdul Rahman

Keywords: Internal crisis communication; leadership; organizational culture; social media

Article no: 18

Pages 119-126

Doi: 10.15405/epsbs.2016.08.18

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Original Article

Advertising and Context Awareness Values of Green Purchase Advertisements on Social Media

Ling Ling Tan
ORCiD

Keywords: Advertising value, context awareness value, Ducoffe’s advertising value model, green purchase intention, social media advertising

Article no: 63

Pages 779-792

Doi: 10.15405/epsbs.2024.05.63

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Original Article

Influencer Marketing Strategy and Sustainability of Millennial Entrepreneurship

Wan Fadzilah Wan Yusoff
,
Raja Rizal Iskandar Raja Hisham
,
Abu Bakar Sade
,
Sazali Abd Wahab

Keywords: Entrepreneurial sustainability, influencer marketing, millennial entrepreneurship, social media influencer, theory of planned behaviour

Article no: 65

Pages 803-811

Doi: 10.15405/epsbs.2024.05.65

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Original Article

Narrative Persuasion and Consumer Engagement by Malaysian Social Media Influencers

Muhammad Zulhilmi Mohd Nasaruddin
ORCiD ,
Ameiruel Azwan Ab Aziz
ORCiD ,
Ariff Imran Anuar Yatim
ORCiD

Keywords: Influencer Marketing, Malaysian, Persuasive Strategy, Social Media, Social Media Influencer

Article no: 50

Pages 556-568

Doi: 10.15405/epes.23097.50

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Original Article

Artificial Intelligence And Social Media: Self-Regulation And Government Control

Natalia N. Kovaleva
,
Alina S. Anisimova
,
Yulia M. Tugusheva
,
Maria A. Danilova

Keywords: Artificial intelligence, digitalization, legal regulation, self-regulation, social media, technology

Article no: 56

Pages 347-352

Doi: 10.15405/epsbs.2022.01.56

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