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Displaying 10 articles of 81 total result(s).

Original Article

Koyak Ke?: Humorous Social Media Post On Israel-Palestine Conflict

Puspa Melati Wan
,
Wilfred Alec Pasimio Llanetac
,
Zaim Azizi Abu Bakar
,
Miza Izwanis Mangsor

Keywords: Humour, IsraelKoyak, Israel-Palestine, Malaysia, social media

Article no: 37

Pages 381-390

Doi: 10.15405/epms.2022.10.37

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Original Article

Analyzing the Effectiveness of Social Media Marketing Original Research Article

Haslinda Musa
,
Fadhlur Rahim Azmi
,
Namirah Ab Rahim
,
Abdul Samad Shibghatullah
,
Norfaridatul Akmaliah Othman

Keywords: Customer engagement; brand reputation ℑ customer brand attitudes; Effectiveness of Social Media Marketing; SMEs performances

Article no: 2

Pages 4-10

Doi: 10.15405/epsbs.2016.08.2

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Original Article

Influencer Marketing Strategy and Sustainability of Millennial Entrepreneurship

Wan Fadzilah Wan Yusoff
,
Raja Rizal Iskandar Raja Hisham
,
Abu Bakar Sade
,
Sazali Abd Wahab

Keywords: Entrepreneurial sustainability, influencer marketing, millennial entrepreneurship, social media influencer, theory of planned behaviour

Article no: 65

Pages 803-811

Doi: 10.15405/epsbs.2024.05.65

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Original Article

Public Opinion Formation: The Role Of Independent Media Portal During Crisis

Nurul Hidayah Watimin
,
Hasmah Zanuddin

Keywords: : Public opinion, viral issues, social media monitoring, online crisis management strategies.

Article no: 58

Pages 706-717

Doi: 10.15405/epsbs.2018.05.58

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Original Article

An Analysis Of Social Networks In Terms Of Behavioral Economics

Ismail Uvaysovich Shakhgiraev
,
Fatima Dikalitovna Dakhaeva
,
Kharzan Pashaevna Matasheva

Keywords: Behavioral economics, social media, economic behavior

Article no: 333

Pages 2485-2488

Doi: 10.15405/epsbs.2021.05.333

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