European Proceedings Logo
Displaying 5 articles of 5 total result(s).
Original Article

Students’ Intention To Use Animation And Storytelling: Using The Utaut Model

Norazah Mohd Suki
,
Norbayah Mohd Suki

Keywords: Animation, Storytelling, Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Condition

Article no: 5

Pages 49-57

Doi: 10.15405/epsbs.2018.05.5

>View as HTML >Abstract >Download PDF
Original Article

Measuring Consumer Environmental Behaviour Influence On Green Purchase Behaviour Using Pls

Mafuzah Mohamad
,
Nik Fanidautty Nik Ab Majid

Keywords: Consumer behaviour, social influence, behaviour, self-image, government role, green purchase

Article no: 84

Pages 801-810

Doi: 10.15405/epsbs.2018.07.02.84

>View as HTML >Abstract >Download PDF
Original Article

Consumer Purchase Intention Towards Online Group Buying Website in Malaysia

Chai Hooi Ching
,
Shaizatulaqma Kamalul Ariffin

Keywords: Online group buying, Technology Acceptance Model, perceived usefulness, informational social influence, perceived ease of use, E-WOM

Article no: 23

Pages 227-237

Doi: 10.15405/epsbs.2019.08.23

>View as HTML >Abstract >Download PDF

We care about your privacy

We use cookies or similar technologies to access personal data, including page visits and your IP address. We use this information about you, your devices and your online interactions with us to provide, analyse and improve our services. This may include personalising content or advertising for you. You can find out more in our privacy policy and cookie policy and manage the choices available to you at any time by going to ‘Privacy settings’ at the bottom of any page.

Manage My Preferences

You have control over your personal data. For more detailed information about your personal data, please see our Privacy Policy and Cookie Policy.

These cookies are essential in order to enable you to move around the site and use its features, such as accessing secure areas of the site. Without these cookies, services you have asked for cannot be provided.

Third-party advertising and social media cookies are used to
(1) deliver advertisements more relevant to you and your interests;
(2) limit the number of times you see an advertisement;
(3) help measure the effectiveness of the advertising campaign; and
(4) understand people’s behavior after they view an advertisement.
They remember that you have visited a site and quite often they will be linked to site functionality provided by the other organization. This may impact the content and messages you see on other websites you visit.