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Displaying 10 articles of 607 total result(s).

Original Article

Relationship and Effect of Entertainment, Informativeness, Credibility, Personalization and Irritation of Generation Y’s Attitudes towards SMS Advertising

Nik Mohamad Nik Najib
,
Jati Kasuma
,
Zainon Binti Haji Bibi

Keywords: Generation Y, SMS Advertising, Attitude, Entertainment, Informativeness, Personalization, Credibility

Article no: 20

Pages 213-224

Doi: 10.15405/epsbs.2016.11.02.20

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Original Article

The Role Of Social Work In Improving The Quality Of Employees Life

V.G. Konovalova
,
N.I. Laas
,
V.M. Svistunov
,
N.V. Starun

Keywords: Human capital, social work, quality of work-life, social responsibility of business.

Article no: 70

Pages 708-719

Doi: 10.15405/epsbs.2019.03.70

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Original Article

Ensuring The Socio-Economic Sustainability Of A Single-Industry Municipality Through Strategic Planning

Yulia Nikolaevna Soina-Kutishcheva
,
Larisa Valerevna Ryabtseva
,
Tatyana Andreevna Yarkova
,
Olga Andreevna Urban
,
Anton Vladimirovich Porokhin

Keywords: Strategic planning, single-industry town, management, development, investment

Article no: 134

Pages 1016-1023

Doi: 10.15405/epsbs.2020.10.05.134

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Original Article

Sustainable Business Practices Among the Indigenous Community in Royal Belum

Hazliza Haron
ORCiD ,
Thuraiya Mohd
ORCiD ,
Zulimran Ahmad
ORCiD ,
Noraini Johari
,
Nur Hisham Ibrahim
ORCiD

Keywords: Awareness, entrepreneurship, ındigenous community, ınnovativeness, sustainable business practices

Article no: 4

Pages 41-48

Doi: 10.15405/epsbs.2024.05.4

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