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Displaying 6 articles of 36 total result(s).

Original Article

Ideological And Cultural Codes In Dove Brand Advertising: A Semiotic Analysis

Marina Terskikh
,
Olga Zaytseva

Keywords: Cultural codes, gender stereotypes, ideological codes, provocative advertising, semiotic analysis, semiotics of advertising

Article no: 109

Pages 901-909

Doi: 10.15405/epsbs.2021.12.109

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Original Article

Semiotic Resources Of Media Communication: On The Cultural Diversity Of Multimedia Literacy

Zagidullina Marina Viktorovna
,
Shafaghi Maryam Mohammad Ebrahim

Keywords: Cultural diversity, ethnopedagogy, media literacy, Russian language, semiotic resources, visuality

Article no: 58

Pages 529-535

Doi: 10.15405/epsbs.2021.09.58

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Original Article

Neuropedagogy And Bioethics Symbolism: Place In Knowledge Management

Nina A. Pervushina

Keywords: Neuropedagogy, bioethics, perception of symbolism, information-synergetic approach, "semiotic attractor", knowledge management

Article no: 123

Pages 1048-1056

Doi: 10.15405/epsbs.2018.02.123

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