Cognitive And Rhetorical Forms Of Persuasion In Army Recruiting Posters
Keywords: Advertising, communicative function, military discourse, neo-rhetoric aspect, persuasion, recruiting
Article no: 30
Pages 248-255
Keywords: Advertising, communicative function, military discourse, neo-rhetoric aspect, persuasion, recruiting
Article no: 30
Pages 248-255
Keywords: Skripals case, media text, media image, political rhetoric, modality, image of Russia.
Article no: 90
Pages 764-774
Keywords: Institutional entrepreneurship, institutional logics, rhetorical institutionalism
Article no: 21
Pages 206-215
Keywords: Antique rhetoric, neo-rhetoric, philosophy and history of education, Platonism, sophistry
Article no: 189
Pages 1490-1496
Keywords: Communicative competence, rhetorical model, rhetorical canons, medical rhetoric
Article no: 7
Pages 52-60
Keywords: Blend, input spaces, generic space, political advertising, rhetorical figures.
Article no: 18
Pages 146-154
Keywords: Rhetoric; intentionality; political discourse
Article no: 74
Pages 590-597
Keywords: Dialogue strategies, lecture, interaction, prosody, rhetoric
Article no: 1
Pages 1-10
Keywords: Culture, education, upbringing, rhetorical personality, teacher
Article no: 111
Pages 819-827