Shopper Centric Category Management in Convenience Stores: a Qualitative Study
Keywords: Category management, Shopper, Point-of-purchase, Shopper marketing, Retailing
Article no: 30
Pages 327-338
Keywords: Category management, Shopper, Point-of-purchase, Shopper marketing, Retailing
Article no: 30
Pages 327-338
Keywords: Store attributes; patronage behaviour; Muslim consumer; Islamic; positioning and retailing
Article no: 103
Pages 731-736
Keywords: Experiential value, consumer behavior, citizenship behavior, SEM, retailing
Article no: 76
Pages 712-719
Keywords: Retailing, Word-of-mouth, Store choice criteria
Article no: 28
Pages 244-252