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Displaying 10 articles of 13 total result(s).

Original Article

Endorser Credibility, Attitude Towards Advertising and Consumers’ Purchase Intention of Beauty Soap

Ratih Hasanah
,
Nabsiah Abdul Wahid

Keywords: Endorser credibility, purchase intention, attitude toward advertising, celebrity, beauty soap, consumer

Article no: 64

Pages 631-640

Doi: 10.15405/epsbs.2019.08.64

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Original Article

Halal Bakery Products Purchase Intention: From The Lens Of Theory Of Planned Behaviour

Nurzulain Zulkfli
,
Mat Issa Zuraini
,
Abdullah Norhidayah

Keywords: Halal, bakery product, Theory of Planned Behaviour, Consumer, Purchase Intention.

Article no: 25

Pages 197-203

Doi: 10.15405/epsbs.2020.03.03.25

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Original Article

Advertising and Context Awareness Values of Green Purchase Advertisements on Social Media

Ling Ling Tan
ORCiD

Keywords: Advertising value, context awareness value, Ducoffe’s advertising value model, green purchase intention, social media advertising

Article no: 63

Pages 779-792

Doi: 10.15405/epsbs.2024.05.63

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Original Article

Factors Affecting Consumers’ Online Purchase Intention During COVID-19 in Malaysia

Nur Atikah Nadiah Anuar
,
Abdul Kadir Othman
ORCiD

Keywords: Online purchase intention, perceived convenience, perceived ease of use, perceived trust, perceived usefulness

Article no: 55

Pages 663-681

Doi: 10.15405/epsbs.2024.05.55

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