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Displaying 10 articles of 83 total result(s).

Original Article

National Stereotypes In The Discourse Of Effective Advertising

Irina Victorovna Erofeeva
,
Svetlana Evgenievna Kaplina

Keywords: Effective commercial advertising, linguistic personality, linguistic picture of the world, national stereotypes, national identity, representation

Article no: 72

Pages 584-593

Doi: 10.15405/epsbs.2021.12.72

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Original Article

Presentation As An Effective Way Of Teaching Lsp At University

Elena Tokareva
,
Polina Ivanova
,
Elizaveta Krylova

Keywords: Communication skills, learning activity, motivation, Project method, presentation, professionally-oriented language training.

Article no: 158

Pages 1487-1493

Doi: 10.15405/epsbs.2018.12.02.158

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Original Article

Time Structuring In Languages Of Different Typologies

Zulaikhat Magomedovna Mallaeva
,
Rashidat Shahrudinovna Khalidova
,
Khaibat Magomedtagirovna Kadachieva
,
Patimat Gabibullakhovna Alieva
,
Selminaz Efendiyevna Shamsudinova

Keywords: Linguistic time, spatial representations, conceptualization, structuring

Article no: 280

Pages 2128-2134

Doi: 10.15405/epsbs.2020.10.05.280

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Original Article

Linguocultural Potential Of Animalistic Metaphor In The Practice Of Professional Communication

Marina N. Makeeva
,
Natalia Yu. Borodulina
,
Olga A. Glivenkova

Keywords: Metaphor, concept, culture, representation, model, communication

Article no: 59

Pages 553-561

Doi: 10.15405/epsbs.2020.11.03.59

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Original Article

The Influence Of Teachers`S Social Representation Of Child On Socio-Emotional Development

Camelia Delia Voicu*
,
Ramona Neacsa
,
Claudia Vlaicu
,
Alina Anghel

Keywords: Early education, social representations, emotional support

Article no: 159

Pages 1289-1298

Doi: 10.15405/epsbs.2019.08.03.159

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Original Article

Formation Of Linguist-Translator’s Professional Culture While Studying American Nation Linguocultural Specifics

Nadezhda N. Efimova
,
Elena M. Semenova
,
Elena Sereda
,
Anastasia S. Gerasimova

Keywords: American nation, competency-based approach, multiculturalism, multicultural environment, strategies of metaphorical representation, undergraduate translation students.

Article no: 178

Pages 1662-1671

Doi: 10.15405/epsbs.2018.12.02.178

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