European Proceedings Logo
Displaying 7 articles of 7 total result(s).
Original Article

Innovative Development Of Regions In The South Of Russia

Elena Olegovna Mirgorodskaya
,
Sergey Alexandrovich Sukhinin
,
Zulay Karievna Tavbulatova
,
Islam Olhuzurovich Sulumov

Keywords: Innovative development, regional economy, South of Russia, strategic, innovative positioning, innovation policy

Article no: 309

Pages 2324-2331

Doi: 10.15405/epsbs.2021.05.309

>View as HTML >Abstract >Download PDF
Original Article

An Exploratory Study of Muslim Consumers’ Expectation of an Islamic–Based Retail Store and Their Patronage Motive

Waida Irani Mohd Fauzi
,
Sany Sanuri Mohd Mokhtar
,
Rushami Zien Yusoff

Keywords: Store attributes; patronage behaviour; Muslim consumer; Islamic; positioning and retailing

Article no: 103

Pages 731-736

Doi: 10.15405/epsbs.2016.08.103

>View as HTML >Abstract >Download PDF
Original Article

Special Events In Positioning The Territorial Brand

Evgenia Vladimirovna Krivtsova
,
Irina Yurevna Rassokhina
,
Tatijana Nikolaevna Martynova
,
Olga Vladimirovna Valko

Keywords: Special events, territorial brand, geobranding, territorial brand positioning

Article no: 80

Pages 596-607

Doi: 10.15405/epsbs.2020.10.05.80

>View as HTML >Abstract >Download PDF
Original Article

Surpassing Rivals Tactic As A Political Positioning Means

Oxana Issers
,
Natalya Ekhlakova

Keywords: Competitive advantages, political discourse, political positioning, rhetoric of Vladimir Putin, surpassing rivals, unique value proposition

Article no: 137

Pages 1080-1087

Doi: 10.15405/epsbs.2021.05.02.137

>View as HTML >Abstract >Download PDF
Original Article

Ethical Orientaton And Career Choice: A Case Of Accounting Students In Malaysia

Faizah Mohd Khalid
,
Fatimah Hanim Abdul Rauf
,
Najah Athirah Mohamad Asri
,
Nur Aina Amirah Elias
,
Nur Fatihah Mohd Haizan
,
Nur Syafiqah Aqilah Zainuddin

Keywords: Ethical orientation, positioning, career choice, accounting, students, ethics

Article no: 6

Pages 46-56

Doi: 10.15405/epsbs.2018.07.02.6

>View as HTML >Abstract >Download PDF

We care about your privacy

We use cookies or similar technologies to access personal data, including page visits and your IP address. We use this information about you, your devices and your online interactions with us to provide, analyse and improve our services. This may include personalising content or advertising for you. You can find out more in our privacy policy and cookie policy and manage the choices available to you at any time by going to ‘Privacy settings’ at the bottom of any page.

Manage My Preferences

You have control over your personal data. For more detailed information about your personal data, please see our Privacy Policy and Cookie Policy.

These cookies are essential in order to enable you to move around the site and use its features, such as accessing secure areas of the site. Without these cookies, services you have asked for cannot be provided.

Third-party advertising and social media cookies are used to
(1) deliver advertisements more relevant to you and your interests;
(2) limit the number of times you see an advertisement;
(3) help measure the effectiveness of the advertising campaign; and
(4) understand people’s behavior after they view an advertisement.
They remember that you have visited a site and quite often they will be linked to site functionality provided by the other organization. This may impact the content and messages you see on other websites you visit.