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Displaying 10 articles of 28 total result(s).

Original Article

National Stereotypes In The Discourse Of Effective Advertising

Irina Victorovna Erofeeva
,
Svetlana Evgenievna Kaplina

Keywords: Effective commercial advertising, linguistic personality, linguistic picture of the world, national stereotypes, national identity, representation

Article no: 72

Pages 584-593

Doi: 10.15405/epsbs.2021.12.72

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Original Article

Research Of Value Orientations Of Engineering Students In The Context Of Globalization

Tuchina Oksana Roaldovna
,
Shaposhnikova Tatiana Leonidovna
,
Gordienko Olga Antonovna

Keywords: Aphoristics, discourse, professional identity, phraseology, value picture of the world, youth subculture

Article no: 55

Pages 498-511

Doi: 10.15405/epsbs.2021.09.55

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Original Article

Image Of Russia And The Russians In Language Consciousness Of Chinese Youth

X. Wang
,
A. V. Kurjanovich
,
N. N. Koshkarova

Keywords: Linguistic picture of the world, modeling, lexical means, Russians, native Chinese speakers, network communication

Article no: 95

Pages 816-825

Doi: 10.15405/epsbs.2020.08.95

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Original Article

Media Discourse As A Base For Verbal Manifestation Of Female Linguistic Personality

Olga V. Volodina
,
Irina V. Dorokhina

Keywords: Female linguistic personality, female linguistic picture of the world, media discourse, media text, verbal-semantic level of the female linguistic personality

Article no: 79

Pages 758-766

Doi: 10.15405/epsbs.2020.12.03.79

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Original Article

Regional Concepts Verbalization In Transbaikal Territory Media Discourse

Yulia Shchurina
,
Maria Vyrupaeva
,
Anastasia Ivanova

Keywords: Concept sphere, hyperconcept, media discourse, media space, regional concept, regional picture of the world

Article no: 156

Pages 1221-1229

Doi: 10.15405/epsbs.2021.05.02.156

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Original Article

Digitalization Of The Neological Picture Of The World: A Discourse-Dialogical Perspective

Veronika Katermina
,
Anastasia Zinkovskaya
,
Vladimir Plaksin
,
Polina Biryukova

Keywords: Axiological dominant, digitalization, discursive-dialogical perspective, modality, neological picture of the world, neologism

Article no: 87

Pages 694-700

Doi: 10.15405/epsbs.2021.05.02.87

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