European Proceedings Logo
Displaying 10 articles of 37 total result(s).

Original Article

National Stereotypes In The Discourse Of Effective Advertising

Irina Victorovna Erofeeva
,
Svetlana Evgenievna Kaplina

Keywords: Effective commercial advertising, linguistic personality, linguistic picture of the world, national stereotypes, national identity, representation

Article no: 72

Pages 584-593

Doi: 10.15405/epsbs.2021.12.72

>View as HTML >Abstract >Download PDF
Original Article

Research Of Value Orientations Of Engineering Students In The Context Of Globalization

Tuchina Oksana Roaldovna
,
Shaposhnikova Tatiana Leonidovna
,
Gordienko Olga Antonovna

Keywords: Aphoristics, discourse, professional identity, phraseology, value picture of the world, youth subculture

Article no: 55

Pages 498-511

Doi: 10.15405/epsbs.2021.09.55

>View as HTML >Abstract >Download PDF
Original Article

Image Of Russia And The Russians In Language Consciousness Of Chinese Youth

X. Wang
,
A. V. Kurjanovich
,
N. N. Koshkarova

Keywords: Linguistic picture of the world, modeling, lexical means, Russians, native Chinese speakers, network communication

Article no: 95

Pages 816-825

Doi: 10.15405/epsbs.2020.08.95

>View as HTML >Abstract >Download PDF
Original Article

The Colourative "Grey" In Russian Chromatic World Picture

Irina Anatolyevna Makevnina
,
Tatiana Vladimirovna Chernicina
,
Natalia Anatolyevna Starodubtseva
,
Irina Grigorievna Pavlovskaya
,
Elena Alekseevna Ovechkina
,
Svetlana Sergeevna Vasileva

Keywords: Linguoculturology, chromatic world picture, achromatic colouratives, colour lexeme grey, semantics

Article no: 368

Pages 2768-2776

Doi: 10.15405/epsbs.2021.05.368

>View as HTML >Abstract >Download PDF
Original Article

Regional Concepts Verbalization In Transbaikal Territory Media Discourse

Yulia Shchurina
,
Maria Vyrupaeva
,
Anastasia Ivanova

Keywords: Concept sphere, hyperconcept, media discourse, media space, regional concept, regional picture of the world

Article no: 156

Pages 1221-1229

Doi: 10.15405/epsbs.2021.05.02.156

>View as HTML >Abstract >Download PDF
Original Article

Digitalization Of The Neological Picture Of The World: A Discourse-Dialogical Perspective

Veronika Katermina
,
Anastasia Zinkovskaya
,
Vladimir Plaksin
,
Polina Biryukova

Keywords: Axiological dominant, digitalization, discursive-dialogical perspective, modality, neological picture of the world, neologism

Article no: 87

Pages 694-700

Doi: 10.15405/epsbs.2021.05.02.87

>View as HTML >Abstract >Download PDF

We care about your privacy

We use cookies or similar technologies to access personal data, including page visits and your IP address. We use this information about you, your devices and your online interactions with us to provide, analyse and improve our services. This may include personalising content or advertising for you. You can find out more in our privacy policy and cookie policy and manage the choices available to you at any time by going to ‘Privacy settings’ at the bottom of any page.

Manage My Preferences

You have control over your personal data. For more detailed information about your personal data, please see our Privacy Policy and Cookie Policy.

These cookies are essential in order to enable you to move around the site and use its features, such as accessing secure areas of the site. Without these cookies, services you have asked for cannot be provided.

Third-party advertising and social media cookies are used to
(1) deliver advertisements more relevant to you and your interests;
(2) limit the number of times you see an advertisement;
(3) help measure the effectiveness of the advertising campaign; and
(4) understand people’s behavior after they view an advertisement.
They remember that you have visited a site and quite often they will be linked to site functionality provided by the other organization. This may impact the content and messages you see on other websites you visit.