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Displaying 4 articles of 4 total result(s).
Original Article

The Factors Influencing A Customer’s Purchase Intention on Online Shopping Website

Khairil Anuar Bahari
,
Dahlan Abdullah
,
Johanudin Wahab
,
Saiful Bahri Mohd Kamal
,
Noorsa Riza Johari
,
Muhammad Shakir Zulkafli

Keywords: Online shopping website, purchase ıntention, perceived benefit, perceived trust, perceived risk

Article no: 12

Pages 139-150

Doi: 10.15405/epsbs.2024.05.12

>View as HTML >Abstract >Download PDF
Original Article

Factors Influencing The Propensity To Purhase Private Label Brands (PLBS)

Nor Azila Mohd Noor
,
Tunku Nur Atikhah Tunku Abaidah

Keywords: Private label brands (PLBs), retail store, store image, perceived quality, perceived risks.

Article no: 41

Pages 463-472

Doi: 10.15405/epsbs.2020.10.41

>View as HTML >Abstract >Download PDF

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