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Original Article

Factors Affecting Consumers’ Online Purchase Intention During COVID-19 in Malaysia

Nur Atikah Nadiah Anuar
,
Abdul Kadir Othman
ORCiD

Keywords: Online purchase intention, perceived convenience, perceived ease of use, perceived trust, perceived usefulness

Article no: 55

Pages 663-681

Doi: 10.15405/epsbs.2024.05.55

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