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Displaying 1 articles of 1 total result(s).
Original Article

The Influence of Crisis Management on Customer Purchase Intention

Shaizatulaqma Kamalul Ariffin
,
Noor Nasir Kader Ali
,
Siti Nur Atiqah Kamsan

Keywords: Time, responsible recall, opportunistic recall, blame attribution, perceived crisis responsibility, crisis communication

Article no: 22

Pages 216-226

Doi: 10.15405/epsbs.2019.08.22

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