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Displaying 8 articles of 28 total result(s).

Original Article

Product Development Capability, Market Orientation And Market Performance, A Research In Turkey

Begüm Ata*
,
Songül Zehir

Keywords: Source-based opinion, product development capability, market orientation, high market performance

Article no: 23

Pages 274-286

Doi: 10.15405/epsbs.2019.12.03.23

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Original Article

Issues Of Establishing Systemic Communications With Alumni (On The Materials Of Spbstu)

Iuliia Obukhova *
,
Veronika Fokina
,
Dmitrii Popov
,
Irina Trostinskaia

Keywords: Peter the Great Saint-Petersburg Polytechnic University, Graduates, alumni community, corporate culture, opinion poll, human research survey.

Article no: 79

Pages 742-752

Doi: 10.15405/epsbs.2019.12.79

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Original Article

Health-Related Opinion Leadership In Social Media: Attractive Health-Focused Contents For Instagram Users

Ebru Tümer Kabadayı
,
Alev Koçak Alan*

Keywords: Health-consciousness, healthy consumption behavior, opinion leaders, content analysis, social media marketing

Article no: 10

Pages 119-130

Doi: 10.15405/epsbs.2019.12.03.10

>View as HTML >Abstract >Download PDF

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