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Displaying 10 articles of 473 total result(s).

Original Article

Advertising and Context Awareness Values of Green Purchase Advertisements on Social Media

Ling Ling Tan
ORCiD

Keywords: Advertising value, context awareness value, Ducoffe’s advertising value model, green purchase intention, social media advertising

Article no: 63

Pages 779-792

Doi: 10.15405/epsbs.2024.05.63

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Original Article

Precedent Nominations In The Russian-Language Media Discourse: Semantics And Features Of Functioning

Elena Achilova
,
Anna Martynyuk
,
Irina Regushevskaya
,
Natalia Segal

Keywords: Connotation, “Flying Dutchman”, media discourse, precedent name, precedent nomination, precedent text

Article no: 1

Pages 1-8

Doi: 10.15405/epsbs.2021.05.02.1

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Original Article

Media Matrix Of Russian Higher Education Actors And Formation Of Future Specialists

Yury Grigoryevich Volkov

Keywords: Future specialist, information resources, media matrix, media and communicative space, Russian higher education actors.

Article no: 86

Pages 795-802

Doi: 10.15405/epsbs.2018.12.02.86

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