Reflection of Customer-Brand Engagement on Purchase Intention in Social Media
Keywords: Customer-Brand engagement, Purchase intention, Information motivation, Social media marketing
Article no: 12
Pages 133-145
Keywords: Customer-Brand engagement, Purchase intention, Information motivation, Social media marketing
Article no: 12
Pages 133-145
Keywords: Intangible cultural heritage, Chinese traditional handmade paper, living inheritance, intelligent communication, smart media
Article no: 28
Pages 331-345
Keywords: Judicial system, mass media, public relations
Article no: 213
Pages 1706-1712
Keywords: Multimedia, transmediastorytelling, value identification, Russians.
Article no: 47
Pages 406-415
Keywords: English inscriptions, inscriptions on T-shirts, prints, urban media, semantic components, concept.
Article no: 49
Pages 424-431
Keywords: Mass media discourse, news discourse, text, media text, visualization
Article no: 146
Pages 1266-1273
Keywords: Social media, tourism, consumer community, tourism social media.
Article no: 40
Pages 452-462
Keywords: Social media, student intake, student recruitment, private universities, Malaysia
Article no: 33
Pages 311-318
Keywords: Panmediatization, language philosophy, mental-language transformations, information and communication technologies.
Article no: 20
Pages 136-145
Keywords: Hybrid discourse, military-political discourse, military-media discourse, institutional discourse, discursive asymmetry, discourse analysis
Article no: 109
Pages 941-946