Examining Managerial Perspectives on Customer Co-Creation Through an Engagement Platform
Keywords: Customer Engagement, Co-Creation, Engagement Platform, Organisational Strategy, Social Media
Article no: 2
Pages 11-21
Keywords: Customer Engagement, Co-Creation, Engagement Platform, Organisational Strategy, Social Media
Article no: 2
Pages 11-21
Keywords: Media consumers, millennials, new city media.
Article no: 16
Pages 131-137
Keywords: Multimedia, transmediastorytelling, value identification, Russians.
Article no: 47
Pages 406-415
Keywords: Education, mass-media, relationship, society
Article no: 118
Pages 1175-1183
Keywords: Podcasting, podcast, audio blog, students-led radio, academic media, social network VKontakte.
Article no: 80
Pages 678-685
Keywords: Artificial intelligence, digitalization, legal regulation, self-regulation, social media, technology
Article no: 56
Pages 347-352
Keywords: Mass media space, content, message, fake, online-communication.
Article no: 45
Pages 390-396
Keywords: Customer-Brand engagement, Purchase intention, Information motivation, Social media marketing
Article no: 12
Pages 133-145
Keywords: Communication, interpreter, language barrier, mediator
Article no: 39
Pages 399-406
Keywords: Image, linguocultorology, Muslim woman, Russian-language media, Russian-speaking Muslim linguistic community
Article no: 23
Pages 207-214