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Original Article

Social Anti-Tobacco Advertising: Selecting Representative Tools To Improve Efficiency Among Students

Ekaterina Vladimirovna Ignatieva
,
Anna Vladimirovna Merzlyakova
,
Anastasiya Alekseyevna Oladyshkina
,
Yuliya Vladimirovna Ryabkova
,
Tatyana Gennadievna Charchoglyan

Keywords: Social advertising, means of representation, shock effect, efficiency criteria

Article no: 124

Pages 931-937

Doi: 10.15405/epsbs.2020.10.05.124

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