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Displaying 10 articles of 25 total result(s).

Original Article

Occasionalisms As A Coding Information Method In The Creativity Of M. Zadornov

Galina Gennadevna Fefelova
,
Alfira Foatovna Sagitova
,
Elvira Fidailovna Rakhimova
,
Liliya Hanifovna Zaripova

Keywords: Occasional words, expressiveness, emotiveness, expressiveness, linguistic personality, word formation method

Article no: 46

Pages 346-355

Doi: 10.15405/epsbs.2020.10.05.46

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Original Article

National Stereotypes In The Discourse Of Effective Advertising

Irina Victorovna Erofeeva
,
Svetlana Evgenievna Kaplina

Keywords: Effective commercial advertising, linguistic personality, linguistic picture of the world, national stereotypes, national identity, representation

Article no: 72

Pages 584-593

Doi: 10.15405/epsbs.2021.12.72

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Original Article

Media Discourse As A Base For Verbal Manifestation Of Female Linguistic Personality

Olga V. Volodina
,
Irina V. Dorokhina

Keywords: Female linguistic personality, female linguistic picture of the world, media discourse, media text, verbal-semantic level of the female linguistic personality

Article no: 79

Pages 758-766

Doi: 10.15405/epsbs.2020.12.03.79

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Original Article

Foreign Language Communicative Competence As A Component Of The Personal Linguistic Capital

Anna Vladimirovna Sakharova
,
Elena Lvovna Smirnova
,
Oksana Grigorievna Ostapenko
,
Margarita Vladimirovna Grushina
,
Svetlana Germanovna Larina

Keywords: Cultural capital, economic capital, foreign language communicative competence, linguistic personality, language capital, symbolic capital

Article no: 98

Pages 811-817

Doi: 10.15405/epsbs.2021.12.98

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