Reflection of Customer-Brand Engagement on Purchase Intention in Social Media
Keywords: Customer-Brand engagement, Purchase intention, Information motivation, Social media marketing
Article no: 12
Pages 133-145
Keywords: Customer-Brand engagement, Purchase intention, Information motivation, Social media marketing
Article no: 12
Pages 133-145
Keywords: Community urban farming, intention, participation, theory of planned behaviour, urban farming
Article no: 26
Pages 307-323
Keywords: Self-Efficacy, Familial Factor, Women Entrepreneurial Intention, SME
Article no: 2
Pages 3-10
Keywords: Pedagogical activity, adolescents, abilities, self-discovery of abilities, pedagogical intentionality, factors
Article no: 90
Pages 761-774
Keywords: Gender, generation, entrepreneurial intention, modern-traditional values
Article no: 37
Pages 402-415
Keywords: Endorser credibility, purchase intention, attitude toward advertising, celebrity, beauty soap, consumer
Article no: 64
Pages 631-640
Keywords: Purchase intention, social media marketing, TAM, trust
Article no: 62
Pages 771-778
Keywords: Behavioural intentions, community garden leader, community garden, structural equation modelling, theory of planned behaviour
Article no: 53
Pages 639-652
Keywords: Attitude, gender, purchase intention, social influence
Article no: 72
Pages 660-669
Keywords: Alternation of moods, communicative intention, illocutionary meaning, language of newspapers, linguistic pragmatics
Article no: 39
Pages 333-344