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Original Article

Special Events In Positioning The Territorial Brand

Evgenia Vladimirovna Krivtsova
,
Irina Yurevna Rassokhina
,
Tatijana Nikolaevna Martynova
,
Olga Vladimirovna Valko

Keywords: Special events, territorial brand, geobranding, territorial brand positioning

Article no: 80

Pages 596-607

Doi: 10.15405/epsbs.2020.10.05.80

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