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Displaying 10 articles of 14 total result(s).

Original Article

Digital Culture And The Transformation Of Strategies Of Educated Students

Sergei Golovko*
,
Liudmila Kokhanova
,
Yulia Chereshneva
,
Sharipa Nurzhanova

Keywords: Digital culture, communicative level, ontological level, Generation Z, behavioral strategies, students-journalists.

Article no: 148

Pages 1101-1108

Doi: 10.15405/epsbs.2019.12.04.148

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Original Article

Digital Culture As A Competitive Advantage Of Future Journalists

Sergei B. Golovko*
,
Liudmila A. Kokhanova
,
Yulia E. Chereshneva

Keywords: Digital culture, communicative level, ontological level, generation Z, media education, students of journalism.

Article no: 66

Pages 566-572

Doi: 10.15405/epsbs.2019.08.02.66

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Original Article

Comparing The In-Store Use Of Smartphones Between Shoppers Of Generations X-Y-Z

Paulo Duarte Silveira*
,
Maria Amélia Marques
,
Susana Galvão

Keywords: Omnichannel, Mobile marketing, Shopper marketing, Generation Z, Generation Y, Generation Z

Article no: 46

Pages 388-399

Doi: 10.15405/epsbs.2019.12.02.46

>View as HTML >Abstract >Download PDF

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