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Displaying 8 articles of 8 total result(s).
Original Article

Ideological And Cultural Codes In Dove Brand Advertising: A Semiotic Analysis

Marina Terskikh
,
Olga Zaytseva

Keywords: Cultural codes, gender stereotypes, ideological codes, provocative advertising, semiotic analysis, semiotics of advertising

Article no: 109

Pages 901-909

Doi: 10.15405/epsbs.2021.12.109

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Original Article

Gender Stereotypes In The Minds Of Russian Student Youth

Elena A. Vasilenko
,
Ekaterina V. Gnatyshina
,
Liya R. Salavatulina
,
Anfisa V. Vorozheikina
,
Anastasiia A. Shabalina

Keywords: Gender, gender stereotypes, masculinity, femininity

Article no: 7

Pages 59-65

Doi: 10.15405/epsbs.2022.03.7

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Original Article

Chick Flick Discourse As A Reflection Of Feminine Stereotypes

Veronika V. Katermina
,
Polina S. Biryukova

Keywords: Cinematic discourse, chick flick, distorted stereotypes, fair stereotypes, gender stereotypes, Sleepless in Seattle

Article no: 40

Pages 374-382

Doi: 10.15405/epsbs.2020.11.03.40

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Original Article

Ogranizational Culture And Socio-Psychological Age of Medical Female Personnel: Management Opportunities

Liudmila Nikolaevna Zakharova
,
Irina Sergeevna Leonova
,
Andrey Igorevich Makhalin

Keywords: Innovation, female personnel, gender stereotypes, chronological age, socio-psychological age, management

Article no: 24

Pages 189-195

Doi: 10.15405/epsbs.2020.10.04.24

>View as HTML >Abstract >Download PDF

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