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Displaying 4 articles of 24 total result(s).

Original Article

Linking Innovation, Social Media Marketing, And Corporate Social Responsibility To Firm Performance

Jalal Rajeh Hanaysha
,
Suhaidah Hussain
,
Lee Khai Loon
,
Zahari Abu Bakar

Keywords: Corporate social responsibility, firm performance, innovation, social media marketing

Article no: 82

Pages 778-789

Doi: 10.15405/epsbs.2018.07.02.82

>View as HTML >Abstract >Download PDF
Original Article

The Relationship Between Market Orientation, Coopetition, Innovation Capabilities And Firm Performance

Cemal Zehir
,
Melike Zehir*

Keywords: Market orientation, coopetition, Innovation, Innovation capabilities, firm performance

Article no: 14

Pages 163-174

Doi: 10.15405/epsbs.2019.12.03.14

>View as HTML >Abstract >Download PDF

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