The Impact Of Brand Development Strategy On Brand Equity
Keywords: Branding, brand orientation, brand equity, small and medium-sized enterprises
Article no: 15
Pages 113-120
Keywords: Branding, brand orientation, brand equity, small and medium-sized enterprises
Article no: 15
Pages 113-120
Keywords: Entrepreneurial activity, entrepreneurial university, innovation, innovative enterprises, public-private partnership
Article no: 7
Pages 57-67
Keywords: Iron and steel enterprises, economic security, classification of threats, statistical analysis, indicator, modelling.
Article no: 165
Pages 1427-1436
Keywords: Learning Orientation, Entrepreneurial Orientation, Legal Issues, Business Performance, Women owned business and Small Medium Enterprises (SME’s)
Article no: 87
Pages 849-856
Keywords: Strategic management accounting (SMA), small medium enterprises (SMEs), strategic pricing, target costing, life cycle costing
Article no: 17
Pages 159-170
Keywords: MS1500:2009, critical factors of effective implementation (CFEI), safety, JAKIM halal certification, small and Medium Enterprises (SMEs)
Article no: 33
Pages 382-390
Keywords: A professional-orientation project, excursions to enterprises, industrial tourism, industrial enterprises of Russian regions, the Council for the Development of Industrial Tourism.
Article no: 114
Pages 1055-1062
Keywords: Corporate Social Responsibility (CSR), sustainable performance, stakeholder theory, micro enterprises.
Article no: 76
Pages 839-848
Keywords: Innovation activity, innovation project, enterprises, innovation, funding, risks
Article no: 16
Pages 120-127
Keywords: Analysis, financing, small and medium-sized enterprises, digital economy, investment.
Article no: 34
Pages 243-251