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Displaying 10 articles of 73 total result(s).

Original Article

Message Strategies To Increase Facebook Engagement

Muhamad Shamsul bin Ibrahim
,
Khairulnissa Abdul Kadir
,
Logeswary Krisnan
,
Manimaran a/l Krishnan Kaundan
,
Mohd Khaidir Abdul Hamid
,
Laila Muhammad

Keywords: Message strategy, posting strategy, posting format, social media, tone of a post, user engagement

Article no: 7

Pages 51-57

Doi: 10.15405/epsbs.2021.06.02.7

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Original Article

Does Social Media Influencer Credibility Affect Attitudes and Engagement Behaviour? - Empirical Evidence

Nor Azri Sharizal Abu Bakar
ORCiD ,
Rosidah Musa
ORCiD ,
Mazzini Muda
ORCiD

Keywords: Automotive marketing, consumer attitude, social media ınfluencer, socia media engagement

Article no: 61

Pages 755-770

Doi: 10.15405/epsbs.2024.05.61

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Original Article

How Work Environment affects the Employee Engagement in a Telecommunication Company

Idaya Husna Mohd
,
Maimunah Mohd Shah
,
Nor Shafiqah Zailan

Keywords: Employee engagement, work environment, work-life balance, reward, absenteeism, disengage workforce

Article no: 37

Pages 418-426

Doi: 10.15405/epsbs.2016.11.02.37

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Original Article

 Linking Person-Job Fit To Employees’ Retention: The Mediating Role of Work Engagement

Siti Norasyikin Abdul Hamid
,
Khulida Kirana Yahya

Keywords: Person-Environment Fit; Person-Job Fit; Work Engagement; Employees’ Retention; Semiconductor Industry

Article no: 99

Pages 702-709

Doi: 10.15405/epsbs.2016.08.99

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Original Article

The Impact of Servant Leadership on Employee Behavior

Justine Tanuwijaya
ORCiD ,
Andreas Wahyu Gunawan P
ORCiD ,
Deasy Aeeanty
ORCiD ,
Tiara Qanitah Tasruddin

Keywords: BPD Sultra, Organisational Commitment, Organisational Citizenship Behavior, Servant Leadership, Work Engagement

Article no: 33

Pages 436-446

Doi: 10.15405/epsbs.2023.11.02.33

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