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Displaying 10 articles of 98 total result(s).

Original Article

Analyzing the Effectiveness of Social Media Marketing Original Research Article

Haslinda Musa
,
Fadhlur Rahim Azmi
,
Namirah Ab Rahim
,
Abdul Samad Shibghatullah
,
Norfaridatul Akmaliah Othman

Keywords: Customer engagement; brand reputation ℑ customer brand attitudes; Effectiveness of Social Media Marketing; SMEs performances

Article no: 2

Pages 4-10

Doi: 10.15405/epsbs.2016.08.2

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Original Article

Architectonics And Strategic Architecture Of Regional Public Administration Systems: Assessment Of Compliance

O.V. Glushakova
,
Ya. A. Vaysberg
,
N.V. Fadeykina
,
V.V. Mikhailov
,
V.A. Trifonov

Keywords: Architectonics, compliance assessment, economic processes, effectiveness criteria, social processes, strategic architecture.

Article no: 37

Pages 331-341

Doi: 10.15405/epsbs.2019.04.37

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Original Article

The Moderating Effect of Organisational Structure on Information Quality and Decision-Making Effectiveness Link

Mohanad S. S. Abumandil
,
Shahizan Bin Hassan

Keywords: Decision making effectiveness; information quality; organizational structure; Banking sector; Palestine

Article no: 75

Pages 531-536

Doi: 10.15405/epsbs.2016.08.75

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Original Article

Empirical Study on Sustainability Integration Effectiveness Within Universities Curricular

Mahiah Said
ORCiD ,
Shahnaz Shafiza Sabri

Keywords: Geo-social development, learning, model of economy sufficiency, sustainability ıntegration effectiveness

Article no: 17

Pages 198-206

Doi: 10.15405/epsbs.2024.05.17

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Original Article

National Stereotypes In The Discourse Of Effective Advertising

Irina Victorovna Erofeeva
,
Svetlana Evgenievna Kaplina

Keywords: Effective commercial advertising, linguistic personality, linguistic picture of the world, national stereotypes, national identity, representation

Article no: 72

Pages 584-593

Doi: 10.15405/epsbs.2021.12.72

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