Examining Managerial Perspectives on Customer Co-Creation Through an Engagement Platform
Keywords: Customer Engagement, Co-Creation, Engagement Platform, Organisational Strategy, Social Media
Article no: 2
Pages 11-21
Keywords: Customer Engagement, Co-Creation, Engagement Platform, Organisational Strategy, Social Media
Article no: 2
Pages 11-21
Keywords: Customer engagement; brand reputation ℑ customer brand attitudes; Effectiveness of Social Media Marketing; SMEs performances
Article no: 2
Pages 4-10
Keywords: Facebook, marketing strategies, customer engagement, healthcare retailer, e-commerce, social media.
Article no: 57
Pages 651-661