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Displaying 10 articles of 17 total result(s).

Original Article

Comparison Of Marketing Strategies Of Mainstream Mobile Social-Networking Applications

Chen Jian
,
Suzilawati Kamarudin

Keywords: Marketing Strategies, Mainstream Mobile Social-networking Applications, Continuance Usage Intention, Consumer Behavior.

Article no: 33

Pages 412-425

Doi: 10.15405/epsbs.2018.05.33

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Original Article

Economic Consciousness In A Multicultural Society. Evidence From South Ural And Khakassia

Ekaterina Zabelina
ORCiD ,
Angelika Korniyenko
ORCiD ,
Yulia Chestyunina
ORCiD

Keywords: Consumer behavior, economic consciousness, economic behaviour, multicultural society

Article no: 25

Pages 213-221

Doi: 10.15405/epsbs.2021.06.04.25

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Original Article

Influence Of Advertising Incentives On Consumers In The Digital Environment (Russian Experience)

S. V. Karpova
,
I. K. Zakharenko
,
I. V. Rozhkov*

Keywords: Consumer behavior, marketing, buying decision, model, factors, Internet

Article no: 172

Pages 1199-1208

Doi: 10.15405/epsbs.2020.03.172

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Original Article

What Is The Process Of Consumers Behavioral Change? Some Insights In Spiral Model

Fazal Ur Rehman
,
Rosman Bin Md Yusoff
,
Farwida Javed
,
Shafie Bin Mohamed Zabri
,
Fadillah Binti Ismail
,
Mohammad Saeed Shahbaz
,
Altaf Hussain

Keywords: Change Process, Consumer Behavior, Spiral Model.

Article no: 74

Pages 910-922

Doi: 10.15405/epsbs.2018.05.74

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Original Article

Assessing The Population Propensity To Consume And Save In Russia

Irina I. Kondrashkina
,
Petr V. Manin

Keywords: Financial service, quality of financial services, demand for financial services, assessment of financial services, financial behavior, consumer behavior, savings behavior

Article no: 67

Pages 531-536

Doi: 10.15405/epsbs.2021.03.67

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Original Article

Analyzing The Affects Of Experiential Value Dimensions On Customers’ Extra-Role Behavior

Amjad Shamim
,
Zulkipli Ghazali
,
Muhammad Nawaz
,
Zaheen Khan

Keywords: Experiential value, consumer behavior, citizenship behavior, SEM, retailing

Article no: 76

Pages 712-719

Doi: 10.15405/epsbs.2018.07.02.76

>View as HTML >Abstract >Download PDF

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