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Displaying 10 articles of 120 total result(s).

Original Article

Comparison Of Marketing Strategies Of Mainstream Mobile Social-Networking Applications

Chen Jian
,
Suzilawati Kamarudin

Keywords: Marketing Strategies, Mainstream Mobile Social-networking Applications, Continuance Usage Intention, Consumer Behavior.

Article no: 33

Pages 412-425

Doi: 10.15405/epsbs.2018.05.33

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Original Article

Online Shopping Addiction Amongst Nurses in Private Hospital

Nor ‘Amirah Shahirah Ahmad Aidil
,
Lailatul Faizah Abu Hassan
ORCiD

Keywords: Consumer behaviour, emotional state, enjoyment, online shopping addiction, private hospital

Article no: 9

Pages 102-111

Doi: 10.15405/epsbs.2024.05.9

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Original Article

The Influence Factors Of Muslim Consumer’s Intention In Choosing Stmb Kelantan

Nor Arini Abdullah*
,
Shahir Akram Hassan

Keywords: : Religious obedience, recommendation, intention, Muslim consumers, takaful, STMB

Article no: 58

Pages 522-531

Doi: 10.15405/epsbs.2019.09.58

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Original Article

Endorser Credibility, Attitude Towards Advertising and Consumers’ Purchase Intention of Beauty Soap

Ratih Hasanah
,
Nabsiah Abdul Wahid

Keywords: Endorser credibility, purchase intention, attitude toward advertising, celebrity, beauty soap, consumer

Article no: 64

Pages 631-640

Doi: 10.15405/epsbs.2019.08.64

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Original Article

The Correlations Between Environmentalist Consumer Behavior And Personal Values

F. Burcu Candan
,
Bilsen Bilgili
,
Tayfun Güven

Keywords: Environmentalist consumer, environmentalist purchasing behavior, environmentalist marketing, personal values

Article no: 54

Pages 641-654

Doi: 10.15405/epsbs.2019.01.02.54

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Original Article

Covid-19 Impact On The Food Chain Industry And Consumer Demand In Malaysia

Nor Effuandy Pfordten
,
Norhaila Sabli
,
Nor Husnina Roslan
,
Nur Basyirah Zainol
,
Muhammad Aqmal Jamil

Keywords: Consumer, covid-19, demand, food industry, supply chain

Article no: 8

Pages 80-87

Doi: 10.15405/epms.2022.10.8

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