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Displaying 7 articles of 37 total result(s).

Original Article

Use Of Marketing Communication Tools In Promoting The Products Of Agricultural Enterprises

Vyacheslav Yurievich Lapshin
,
Irina Fedorovna Chepurova
,
Alla Viktorovna Gladysheva
,
Larisa Anatolyevna Yakovleva
,
Alexander Yurievich Shevyakov

Keywords: Advertising, marketing communications, personal sales, public relations, sales promotion

Article no: 84

Pages 671-679

Doi: 10.15405/epsbs.2022.02.84

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Original Article

Metaphor-Based Research For Studying Russian And Chinese Students’ Perception Of The University

M. Yu. Ababkova
,
V. L. Leontieva

Keywords: Brand communications, semantic differential, students' emotional attitude to the university, Zaltman Metaphor Elicitation Technique (ZMET)

Article no: 9

Pages 89-98

Doi: 10.15405/epsbs.2020.12.03.9

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Original Article

Transformation Of The Teacher’s Role In Digital Age (Russia & France)

Olga I. Ilina

Keywords: Digitalization of education, digital age, education in Russia and in France, information and communications technologies, teaching professions

Article no: 43

Pages 432-442

Doi: 10.15405/epsbs.2020.12.03.43

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Original Article

Innovations Marketing System at Enterprises

Diana T. Sabirova
,
Natalia A. Kovalenko
,
Nail R. Davletgareev
,
Karina V. Izvekova

Keywords: Innovations, marketing, innovations introduction stages, innovations marketing system, marketing mix, marketing communications complex

Article no: 62

Pages 481-488

Doi: 10.15405/epsbs.2017.07.02.62

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Original Article

Evolution Of Smart Mob: From Flash Mob To Smart City Element

Daria S. Bylieva
,
Victoria V. Lobatyuk
,
Anna V. Rubtsova

Keywords: Flash mob; smart mob, mass communications, Information and Communication Technologies, social group, the Internet

Article no: 26

Pages 225-235

Doi: 10.15405/epsbs.2018.02.26

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