Acceptability Of The Quality Of Communication In Tvcs For The Target Market
Keywords: Communication, television Commercials, consumer behavior
Article no: 67
Pages 576-581
Keywords: Communication, television Commercials, consumer behavior
Article no: 67
Pages 576-581
Keywords: Political advertising, manipulation principles, syntactical means, commercials, recipient’s reaction
Article no: 80
Pages 677-684
Keywords: Romanian food commercials, semiotic and stylistic approach, ethic, message
Article no: 23
Pages 165-171
Keywords: Sports; commercials; values; stylistic and semiotic approach
Article no: 44
Pages 338-346